Case Study Atmosphere Asia 2

Group 2

Michelle De Jesus Beatrix Evangelista

Keisha Start FloresApril Danielle Marquez

Korina RoblesNicole Zulueta

Company Case (AirAsia: The Sky's the Limit)

1 . What are the micro and macro environmental factors that contain contributed to the early success of AirAsia? Mini Environmental Elements

CEO Tony a2z Fernandes – a strong believer in " leading simply by example”, this individual works along with his group that allows him to get to know them better. Associates – even though AirAsia features limited solutions, it has been capable of fulfill user's needs simply by collaborating with its partners. AirAsia uses official travel agencies to serve travelers which have trouble in online reservation. Competitors –AirAsia, being one of the a large number of LCC's (Low Cost Carriers), have been a threat to the full-service carriers. Publics – Media publics and improved media coverage on LCC's helped consumers understand the no-frills concept. Internal publics happen to be employees who have work in a cooperative environment with no challenges; CEO Tony a2z Fernandes motivate the pilots to prepare food breakfast intended for the technicians to say thanks to them intended for looking after their particular aircraft each quarter. Regional publics had been pleased by simply AirAsia since they were worried about long-distance travel due to the 2001 terrorist attacks and AirAsia started flying regional countries to near by countries. Macro Environmental Factors

Demographic environment – AirAsia started with two Boeing 737s that served the domestic marketplace in Malaysia. It then expanded to include home and international destinations. Economy – AirAsia also had taken consideration all of the changes in profits. In 2001, the time worked towards the advantage of AirAsia since Asians were savoring the benefits of increasing incomes and good economical growth and although many wasn't able to afford long distance getaways, they were open to the idea of planing a trip to nearby countries. Tecnological environment – AirAsia responded to the fast growth of internet usage during that time, and so they had the ability...



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