Case Study: Pepsico

case study gardenia


Anywhere in the world, there are businesses and businessmen. Their qualities, such as improvements, risk-taking, effort, and a very strong will certainly to succeed, have created goods and in many cases services which changed each of our primitive economic climate into a modern day one. They do not wait for fortune or chance to come. Rather, they create the conditions that give them the opportunities. Their particular pursuits toward excellence has contributed much to the economical growth of one country.

And Gardenia Bakeries Philippines Inc. related inside the above type of thought because it is the biggest, largest and well-liked manufacturer of quality bread here in addition to the whole Asia. It hails from its motto, " And so good….. to have it in the own” in making its products.

Gardenia's origins go back to Singapore where, 33 years ago, it started as a modest in-store food handling business. Increasing demand led to the opening of Gardenia's 1st commercial food handling business at Pandan Loop in March 1983. Gardenia offers since recently been the market head in Singapore and has expanded the operations in Asia to countries such as Malaysian and Thailand with the latest in the Gardenia cycle of bakeries here in the Philippines. All this began in 1997, QAF Limited through Gardenia Intercontinental Pte. Limited. established Gardenia Bakeries Israel Inc. and started of its bakery plant in Laguna Worldwide Industrial Park (LIIP), Binan, Laguna. Gardenia Philippines began its businesses in 1998 with all the state-of-the –art bread stock rated as one of the most modern large scale bread manufacturing unit in the country. Their major, highly-automated equipment come from the best bakery equipment suppliers from Australia, Holland, UK and USA making it the key manufacturing organization in the Thailand.

Creation in the grow starts with the automated handling and safe-keeping of raw materials using etablissement and stainless bins that make up its digital materials handling system. Only the highest quality ingredients are kept here and used in producing Gardenia breads. The Gardenia bread plant features a fully-automated and computer-controlled integrated production process by ingredients handling to the mixing, proofing, cooking, slicing and packaging of bread. The state-of-the-art bread manufacturing plant sticks strictly to high quality baking standards within a hygienic and sanitary environment. Bread is practically developed untouched by human hands. Famous via bringing Uncle Slocumm's initial recipe in Filipino homes, Gardenia believes in baking bread with exacting standards. Gardenia uses a one of a kind baking method wherein the flavor and texture of breads are produced naturally, supplying Gardena the superior quality and taste. Popular, freshly baked loaf bread come out of the oven and are also lifted from the baking cookware by the cleaner depanner and transferred to the cooling conveyor. Then, the loaves from the oven traverse massive cal king spiral air conditioning towers in which thousands of loaves are cooled down on a going conveyor for a given time. The loaf of bread is mechanically sliced and bagged, then travels by using a metal detector program to ensure that there is not any metal poison. The excessive automated bagging system closes the bread bags and seals inside the bread's freshness with a G-lock. The G-lock is a little yet solid clip that may be reused to close the pack and keep the bread's freshness and quality.

Gardenia Israel offers a variety of superior food handling business products which include white, wheat or grain and wellness breads, tasting loaves, pandesal and treat cakes, muffins and toasts. Gardenia breads are known for their particular good style, freshness, gentleness, oven-baked aroma and nutritive value. The popular Classic Light bread is definitely cholesterol free and bromite free, has got the popular Vintage White breads is lipid disorders free and bromite free of charge, has absolutely no transfat, which is vitamin and mineral fortified, exceeding Office of Well being (DOF) tips. Gardenia becoming a consumer-focused and branded foodstuff...



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