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China's Department Stores: Distribution and Trading

LI & FUNG RESEARCH CENTRE

Chinese suppliers Distribution & Trading

Concern 61

Come july 1st 2009

Shops in Chinese suppliers, 2009

FROM THIS ISSUE:

I actually. Overview II. Operation ways of malls in Cina III. Innovations of market players IV. Challenges Versus. Recent advancements VI. Summary 10 eleven 19 • 6 • 2 some

Overview

• • Department stores in Cina have enjoyed many years of boom, achieving a compound annual growth rate of thirty percent between the year 2003 and 08. Sales impetus for malls has deteriorated towards the end of 2008 as consumer cut back on discretionary and luxury spending; nevertheless there are latest signs of picking-up growth.

Procedure modes of department stores in China

• Department stores employees in Chinese suppliers generate income from 1) commissions in concessionaire sales, 2) items direct sales, 3) rental cash flow from retail outlet tenants, and 4) managing fee etc . Commissions by concessionaire product sales are the main source of income.

Advancements of industry players

• • The competitive panorama for shops in Customer highly fragmented with no significant market head. Foreign players tend to have wider national footprints and they mainly target the country's high-income class. Home-based department stores workers mainly concentrate on regional marketplaces.

Challenges

• Department stores operators in China are often considered to be acting like landlords – renting floor space to concessionaires or tenants and having to pay little attention to differentiation and brand management. Undifferentiated players have resorted to value competition to improve sales, harming companies' same-store-sales growth and eroding their particular margins. Different formats including specialty shops and full cannibalization happen to be posing wonderful challenges to department stores.

• •

New developments

• • • • Lower-tier cities will be the expansion target. Department store operators focus on improving and difference. There is growing attention to transform merchandising practices. Export-oriented producers pay growing attention to home-based market delivers new prospect of department store providers to expand merchandise mixture. Department stores operators are holding attention inside the capital marketplace. Many department shops operators include embarked on real-estate strategies. Several department stores have explored the " click-and-mortar” model. Government encourages shops players to improve service amounts and improve operation environment through awarding players with quality providers. 1

Li & Fung Research Hub 13/F, LiFung Centre 2 On Ping Street Shatin, Hong Kong Tel: (852) 2635 5563 Send: (852) 2635 1598 Email: [email protected] com http://www.lifunggroup.com/

• • • •

Li & Fung Research Middle Member of the Li & Fung Group

China Division & Trading

Issue sixty one July 2009

Department stores in China, 2009

Department stores have a long history and are one of the major retailing channels in China; they are the chief syndication channel for discretionary intake items including branded clothes, cosmetics, charms and wristwatches, etc . In the eyes of several Chinese consumers, shopping in department stores represent quality way of life and position. For years, many consumer brands have seen department stores his or her top-of-choice in building their particular recognition in China. Because Chinese buyers become growingly affluent, department stores in China and tiawan has loved years of rapid development recently. However , expansion momentum of China's shops sales has slowed towards end of 2008; dampened consumer spirits amid global financial trouble, increasingly intense competition and immature management mindsets every pose challenges to China's department stores providers. These possess prompted department stores operators in China to evolve to be competitive. Over the past few months in 2009, as China's economy begins to demonstrate stabilized growth, product sales momentum of department stores features picked up again. We believe, long term prospect intended for department...

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