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Market Research for Quick-Serve Restaurants

п»їMarket Study and Total Market

In the quick services restaurant market, sales increase as funds becomes stronger. Revenue has grown from $6 billion in 1970 to $160 billion since last year, increasing by almost 8. 6% 12 months. The reason for it is because if you are low on funds, cheap foodstuff with fast service during busy days and nights is ideal. Product/Service

Benefits

Potential Market

Industry Trend

Ordering Habits

Quick Serve Restaurant

Convenience

Men; females

14-33

Growing

Lunch during work, university, or although shopping

Quick Provide Restaurant

Convenience

Females (mothers)

25-50

Growing

Spend money more cautiously; purchasing; drive-thru; group orders Speedy Serve Cafe

Relaxation

Guys; women

60-90

Growing

Will need morning, afternoon, or evening out; do not wish to prepare food

Demographic

Geographic

Psychographic

Behavioristic

How do that they buy?

For what reason from Quick Serve Eating places?

Male; female

14-33

$0-$170K

Highschool-Phd

All types of professions

Family size of 1-8 people

Married and single people

House owners, renters, and dependents

Rochester, NY community area

Within just 30 mile radius

Benefits of comfort: saving time and effort; affordable; entertaining seeking; relatives oriented Purchase repeatedly due to convenience and pricing; Purchasing a few instances a month; monthly; Quick making decisions Cash

Demand

Impulse

Quickly, reliable, cost-effective service; Top quality food

Throughout the demographic perspective, the target industry that Macaroni Express would venture after is usually males and females age range 14-33 mainly because that is a extremely fast growing market. We would focus on people of all educations and professions, making any kind of salary at all. Targets might range from promising small to large people, home owners, renters, and dependents.

The geographical location that we might target could be the Rochester, NYC metro-area. We might attempt to catch the attention of customers throughout a 30 mile radius.

Benefits of this kind of restaurant might include speedy service, reasonable prices, fun...

Mentioned: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=2&cad=rja&ved=0CD0QFjAB&url=http%3A%2F%2Fwww.franchisehelp.com%2Findustry-reports%2Ffast-food-industry-report&ei=Pc0sUfHMELK60AGHjYDYCQ&usg=AFQjCNFGn56ZQMiMz-qFFyYFZaKkqUYyVw

http://www.qsrmagazine.com/denise-lee-yohn/2-target-markets-restaurants

http://smallbusiness.chron.com/types-economic-factors-can-affect-fast-food-industry-36923.html

06.09.2019

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