п»їMarket Study and Total Market
In the quick services restaurant market, sales increase as funds becomes stronger. Revenue has grown from $6 billion in 1970 to $160 billion since last year, increasing by almost 8. 6% 12 months. The reason for it is because if you are low on funds, cheap foodstuff with fast service during busy days and nights is ideal. Product/Service
Quick Serve Restaurant
Lunch during work, university, or although shopping
Quick Provide Restaurant
Spend money more cautiously; purchasing; drive-thru; group orders Speedy Serve Cafe
Will need morning, afternoon, or evening out; do not wish to prepare food
How do that they buy?
For what reason from Quick Serve Eating places?
All types of professions
Family size of 1-8 people
Married and single people
House owners, renters, and dependents
Rochester, NY community area
Within just 30 mile radius
Benefits of comfort: saving time and effort; affordable; entertaining seeking; relatives oriented Purchase repeatedly due to convenience and pricing; Purchasing a few instances a month; monthly; Quick making decisions Cash
Quickly, reliable, cost-effective service; Top quality food
Throughout the demographic perspective, the target industry that Macaroni Express would venture after is usually males and females age range 14-33 mainly because that is a extremely fast growing market. We would focus on people of all educations and professions, making any kind of salary at all. Targets might range from promising small to large people, home owners, renters, and dependents.
The geographical location that we might target could be the Rochester, NYC metro-area. We might attempt to catch the attention of customers throughout a 30 mile radius.
Benefits of this kind of restaurant might include speedy service, reasonable prices, fun...