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Cellular Marketing

Study & Marketing

Marketing Research

Primer Record

Research Crew

Katharine Nester

+44 (0) 207 808 7838

[email protected] net

Marketing: Mobile Route

September the year 2003

Mobile Promoting

A 1er Report

…At last an efficient marketing

Kurt Lyall

+44 (0) 207 808 7838

[email protected] net

Putting the message in their pocket

Professional Summary

Mobile marketing is far more than a trendy new multimedia channel; this can be a powerful conversation tool with considerable market reach and awareness. More than 85% of the population in the united kingdom use a mobile phone and many of these across Western Europe. With such excessive penetration, portable marketing campaigns can reach most audience demographics (over 70 percent penetration in all the age ranges up to 64 numerous years of age).

The group response rates from cellular campaigns and the brand understanding they create also stand out compared to other media and channels. Mobile campaigns provide an average response rate of 12% -- some several times higher than direct promoting (average of 2-3%). The typical spontaneous company recall generated at 12% is nearly twice the average rate of spontaneous recall of radio (6%) and tv set (7%) campaigns.

It was only some years ago the mobile funnel was used experimentally for the first time as being a marketing tool. In those days the difficulties of the technology, the specialist knowledge required and the contractual problems of working with the mobile phone networks made delivering portable marketing campaigns an option only for the determined.

Today these hurdles have been largely removed. The suppliers assisting mobile promoting have developed significantly; enabling brand managers and agencies to deploy mobile marketing campaigns for a fraction of the expense and methods required during the past. In this paper FirstPartner is exploring mobile promoting, the chances it offers, things involved in delivering a plan and the upcoming for this multimedia. This conventional paper is intended being a primer for those who may be checking out mobile marketing for the first time.

Copyright laws 2003 FirstPartner Ltd

www.firstpartner.co.uk

1

Funnel Primer: Mobile Marketing

Material

Executive Summary........................................................................................................................... 1 Intro........................................................................................................................................ 3 The basic principles......................................................................................................................................... 4 The Value Chain................................................................................................................................ six The Detail.......................................................................................................................................... 9 The Market...................................................................................................................................... 18 The Campaigns............................................................................................................................... 21 DISCLAIMER.................................................................................................................................. twenty-three

FirstPartner

FirstPartner is a leading Research and Specialist Promoting Agency pertaining to the Telecommunication, IT and Marketing industries. FirstPartner is a specialist in understanding new technologies such as mobile info, mobile advertising interactive TELEVISION SET. Our services are differentiated by applying onthe-ground experience of revenue development to develop insightful and valued study for internet marketers. If having read this statement you have virtually any questions or perhaps would like more info on the business and technological aspects of mobile phone marketing or just want to discuss further, you should feel free to call us using the info on the the front of this...

02.09.2019

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