Uses and Gratification Theory


Ryan Ferguson

Grand Canyon University: COM-126


The Uses and Gratification Theory is a theory by Blumer and Katz in which offers that press users enjoy an active function in choosing and using the media. This says that users consider an active part in the connection process and therefore are goal focused in their use of the multimedia. Blumer and Katz claim that media users seek particular sources that best meets their needs and that they must make choices to satisfy these needs.

Throughout my personal reading of " Why Do Persons Watch Spiritual TV?: A Uses and Gratifications Approach” by Robert Abelman, I had been continuously astonished at the things i was obtaining as many thoughts came to my thoughts. The article says that audiences of religious tv since lates 1970s, have ranged from 110 , 000, 000 to 45 million to 13. three or more million. Finding this actually astonished me personally, as I could have never of guess that there would be this many viewers intended for religious television. This getting said, these kinds of findings would not match what I would have predicted because I might have believed the audience figures and viewers of this kind of television to become much less in magnitude. I was incredibly shocked and really taken by surprise to view such amounts be noted for the viewing of religious television. As a follower from the Catholic trust I remain true and dear to my religious beliefs but We am less avid of any follower ?nternet site should be ?nternet site do not go to church nearly as much as I will but i am in the market of being a church affiliate. At the same time though, the demographic in which Abelman discusses variations on 3 key features for which religious television viewers fall under which are typically older, of a lower economical class, and also of whom in many cases are less educated. This truth that Abelman touches in I was not really surprised by. In expressing this, the truth that the seniors is more partial to watching spiritual television would not surprise me personally yet simultaneously the fact that poorer, much less educated people did shock me somewhat. Not to be stereotypical but when I read this the first group of people that popped in to my head were " rednecks” or people from the southern region eastern coast along the lines of North Carolina, South Carolina, Georgia, and so on. I say this mainly because my 1st university was located in New york where it had been prevalent that lots of people were of any lower interpersonal class and frequently participated completely in faith based activities.

From another perspective, I also have to consider the fact that since this article is at fact crafted in 1987 the benefits and info from the occasions the article was written are in reality accurate but , as for the present day in which we all live in one must consider how television and the press has grown, advanced, and altered throughout the world all together. With this kind of being explained there are even more channels, programs, and areas in which persons can now watch their spiritual television about. For example , when I am back home in New york city one of my favorite shows to watch is the Refreshing Prince of Bel-Air although this present that apparence on DASAR Family is irrelevant to spiritual television the show that follows it, the 700 Golf club, which is the flagship software of the Christian Broadcasting Network. This present is a excellent example of how a expansion of television and technology globally has been capable of broaden their horizons and appeal to different demographics to be able to attract more viewers than the results from the 1980s portrays.

As for other programming that uses and gratification theory applies to I might believe this to be the reports. There are many different types of news programs in which mass media users can observe in order to gain know-how about daily and current occasions. In stating this you will discover multiple types of news applications in which mass media users can observe whether it be sports news, local media, national information, international news, or celebrity and put culture information. It is these types of different markets of news by which can apply at...

References: Baran, S. J. (2012). Introduction to mass connection: Media literacy and culture (Updated seventh ed. ). New York, NEW YORK: McGraw Slope. ISBN-13: 9780077403898

Abelman, L. (n. m. ). Why do persons watch religious tv?: A uses and gratification procedure. Retrieved from =AN& K=11062625& S=R& D=a9h& EbscoContent=dGJyMNHr7ESep7E4zdnyO LCmr0uep7ZSrqa4SrWWxWXS& ContentCustomer=dGJyMO3e54fq3+yDuePfg


Not known. (2001). Uses and gratification theory. Unpublished raw info, Retrieved coming from



Baseball Article

28.08.2019 This season has been a lot distinct for Baltimore Orioles enthusiasts, where finally the Orioles are in contention to generate their very first MLB playoffs since 1997. The Orioles…..

Essay in Guilt

28.08.2019 ContNo 39440 25029 30404 35366 40515 32061 35698 29291 35239 35511 35465 29063 35273 26278 30042 26379 30875 31896 25955 33517 39734 29844 32702 37191 27620 31694 25757…..